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The business plan should capture the operational and financial
aspects of the business.
A great business plan for bank or
initial investors should
include at least an initial executive summary of the detail of
your business proposal. You must write the overview of the
business products and service that you offer and full management
experience, financial projection of profit and loss, market
research information or technical product information.
The body of your business plan
should cover many areas in brief detail. Give the reason for the
business being established - include business ultimate goal, for
example your ambitious growth or a regular steady trading.
Explain what your business will do in simple terms, highlighting
any features that set it apart from rivals. Also include market
and competitor information, outlining what part of the market
you will be targeting, key competitors, why and what
differentiates you from your major competitors. Think about your
sales and marketing, include information on how the product or
service will be priced, which avenue to market, advertising and
include all marketing plans.
Details of key personnel and
their experience are also very important, as is operational
information like office, equipment and expected employees.
Based on your financial forecasts include
if you need any additional financing. Get help from a chattered
accountant.
Include details of any finance provided by the founder or
management team and indicate the key risks to the business and
any other action you can take to make better. Your plan should also include
sales and cash flow forecast and a projected profit and loss
account for up to at least 3 years ahead. All figures used must
be reasonable.
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